History of REXTRA catalogues


A little girl went to her room and pulled out a glass jelly jar from its hiding place in the cupboard. She poured the change out on the floor and counted it carefully. She counted it again, for three times even. It was important she knew exactly how much money she had. No chance here for mistakes. She put the coins back carefully in the little jar and twisted the lid on tightly.

Taking the jar she slipped out the back door and walked six blocks to the drug store that had a big Red Indian Chief sign above the entrance door.  She waited patiently for the pharmacist to give her some attention, but he was too busy at that moment. Tess – that was the girl’s name – twisted her feet to make a scuffing noise. Nothing. She cleared her throat with the most disgusting sound she could make. No good. Finally, she took a coin from her jar and banged it on the glass counter. That did it!

“And what do you want?” the pharmacist asked in an annoyed tone of voice. “I’m talking to my brother from Chicago whom I haven’t seen for ages”, he said without waiting for a reply to his question.

“Well, I want to talk to you about my brother”, Tess answered in the same annoyed tone, “He’s really, really sick, and I want to buy a miracle”.

“I beg your pardon?” said the pharmacist.

“His name is Andrew and he has something bad growing inside his head and my Daddy says only a miracle can save him now. So how much does a miracle cost?”

“We don’t sell miracles here, little girl. I’m sorry, but I can’t help you”, the pharmacist said, softening his tone a little.

”Listen, I have the money to pay for it. If it isn’t enough, I will get the rest. Just tell me how much it costs”.

The pharmacist’s brother was a well-dressed man. He stooped down and asked the little girl, “What kind of a miracle does your brother need?”

“I don’t know”, Tess replied with tears in her eyes, “I just know he’s really sick and Mommy says he needs an operation. But my Daddy can’t pay for it, so I want to use my money”.

“How much money do you have?” – asked the man from Chicago.

“One dollar and eleven cents”, Tess answered barely audibly. “And it’s all the money I have, but I can get some more if I need to”.

“Well, what a coincidence”, smiled the man, “A dollar and eleven cents – the exact price of a miracle for little brothers”.

He took her money in one hand, grasped the little girl with the other hand and said, “Take me to where you live. I want to see your brother and meet your parents. Let’s see if I have the miracle you need”.

That well-dressed man was Dr. Carlton Armstrong, a surgeon, specializing in neurosurgery. He completed the operation free of charge and it wasn’t long until Andrew was home again and doing well.

Mom and Dad were happily talking about the chain of events that had led them to this place.

“That surgery”, the Mom whispered, “was a real miracle. I wonder how much it would have cost?”

Tess smiled. She knew exactly how much a miracle cost – a dollar and eleven cents … plus the faith of a little child.

A miracle is not dependent on the laws of nature, but on the operation of higher laws.


Once a rich man decided to take his 7 years old son to the countryside to show him the life of poor people there. He thought that after the trip his son would much better understand the real values of life and would realize how lucky he is to live in wealth.

They stayed a day and a night in a small village house. On their way back home the father asked his son:

”What do you think about our trip?”

”It was great Dad!” answered the boy.

”You saw that many people live in need and in poverty, didn’t you?”

“Yes, I did.” nodded the young lad.

”What do you think?” asked the father.

The son sighed and said:

”I learnt that we had a dog and they had four dogs. We have a swimming pool linked to our house and they live nearby a lake.  Lamps illuminate our garden and stars brighten theirs. Our courtyard lasts till our fence, theirs does till your eyes can see. Finally I realized that they had time to talk to each other and live as a happy family. However, you and mum work the whole day and I can hardly see you at all.”

The man was just holding the steering wheel, driving without saying a word when his son added:

”Thanks dad for showing me how rich we could also be.”



The following story happened in a physics degree exam at the
University of Copenhagen:

The question was the following: “Describe how to determine the height of a skyscraper with a barometer.”

One student replied:

“You tie a long piece of string to the neck of the barometer, then lower the barometer from the roof of the skyscraper to the ground. The length of the string plus the length of the barometer will equal the height of the building.”

This highly original answer so incensed the examiner that the student was failed immediately. The student appealed on the grounds that his answer was indisputably correct, and the university appointed an independent arbiter to decide the case. The arbiter called the student in and gave him a chance to provide a verbal answer that showed at least a minimal familiarity with the basic principles of physics.

The student started his exam:

“Firstly, you could take the barometer up to the roof of the skyscraper, drop it down, and measure the time it takes to reach the ground. The height of the building can then be worked out from the formula H = 0.5g x t squared. But bad luck on the barometer.”

“Or if the sun is shining you could measure the height of the barometer and measure the length of its shadow. Then you measure the length of the skyscraper’s shadow, and thereafter it is a simple matter of proportional arithmetic to work out the height of the skyscraper.”

“But if you wanted to be highly scientific about it, you could tie a short piece of string to the barometer and swing it like a pendulum, first at ground level and then on the roof of the skyscraper. The height is worked out by the difference in the gravitational restoring force T = 2 pi square root (l /g).”

“Or if the skyscraper has an outside emergency staircase, we could measure it how much longer it is than the length of the barometer, then measure the barometer too, and finally get the required result by a simple multiplication.”

“If you merely wanted to be boring and orthodox about it, you could use the barometer to measure the air pressure on the roof of the skyscraper and on the ground, and convert the difference in millibars into feet to give the height of the building. One millibar difference in the air pressure equals with one feet height.”

“But since we are constantly being exhorted to exercise independence of mind and apply scientific methods, undoubtedly the best way would be to knock on the janitor’s door and say to him ‘If you would like a nice new barometer, I will give you this one if you tell me the height of this skyscraper’.”

The renitent student was Niels Bohr, the only Dane to win the Nobel Prize for physics.


10 Life Lessons From Noah’s Ark

  1. Don’t miss the boat!
  2. Always remeber that we’re all in the same boat!
  3. Always plan ahead. It wasn’t raining when Noah built the ark.
  4. Stay physically, mentally, spiritually and emotionally fit. You never know that when you’re 60 years old, someone might come along and ask you to do something REALLY big!
  5. Don’t listen to your critics. Listen instead to your heart, and then do whatever has to be done.
  6. Remain faithful and optimistic regarding your future and make bright plans for yourself.
  7. Don’t seek to go it alone. Always travel, at least, in pairs, because two heads are better than one.
  8. Speed is not always an advantage. The cheetahs were on board, but so were the snails; and they all arrived safely on dry ground at the very same time.
  9. If you can’t fight or flee from adversity – at least make certain you have an idea that can float in the battlefield of ideas!
  10. Remember that amateurs built the Ark while professionals built the Titanic.


When the fisherman had arrived home on his wooden boat he met a marketing expert working in the fisherman´s poor country. The marketing man asked the fisherman why he had come home so early. The man answered that he could have stayed much longer but he had caught enough fish to look after his family.

– And how about your daily life? What do you do? – asked the expert.

– Well, I go to the sea for fishing. I play with my children. When the weather is hot, we have a rest. We have dinner together. Sometimes we come together with our friends and play music a little bit. – answered the fisherman. The marketing man interrupted him.

– Look, I have an academic certificate and studied a lot about these kind of things. I want to help you. You should stay much longer at the sea and fish lot more. By doing so, you could earn more money so you could buy bigger boat for yourself. With that bigger boat you could make even more money and in a short time you would be able to establish a fleet of fishing boat for yourself.

– And what´s then? – butted in the fisherman.

– Then – continued the chap his explanation – you could sell the fish by yourself directly to the factories instead of selling them through fish traders or you could even launch your own fishworks.  You would have enough money to move from this dirty old village to a big city where you could operate your fish business from. You`d be able to enter to the stock market as well and be a millionaire

– And how much time would it take from me to achive all this? – asked the fisherman.

– Well, from about fifteen to twenty years. – replied the marketing guy.

– So what´s then if I am a millionaire? – wondered the fisher.

– That is when your life is getting to be interesting. – carried on the professional. Arriving to this point in your life, you could retire, leave the wild urban life behind, and move to a distant small village.

– And so? – raised the fisherman his eyebrow.

– Living in a far tiny village yould would have enough time to go for fishing, play with your children, and have a rest when the weather is hot, having dinners together with your whole family and sometimes come together with your friends to play music.


Dear Business Partner,

It was a cold January morning; a man stopped at a subway station in Washington DC and started to play on his violin. He played six Bach pieces for about 45 minutes. During that time more than one thousand people went through the station, most of them were on their way to work in that rush hour.

Three minutes went by and a middle aged man noticed that there was a musician playing. He slowed his pace and stopped for a moment and then hurried away. A minute later the violinist received his first dollar tip; a woman threw the money in the fiddle-case without stopping. A few minutes later, someone leaned against the wall to listen to the music, but after a short time the man looked at his watch and hurried away.

The one who paid the most attention was a 3 year old boy. His mother tugged him along but the boy stopped to watch the violinist. Finally the mother pushed hard and the child continued to walk turning his head back all the time. This action was repeated by several other children. All the parents, without exception, forced them to move on.

In the 45 minutes while the musician played, only 6 people stopped and stayed for a while to listen to the music. About 20 gave him money but they have not even slowed. The violinist collected total $32. When he finished playing and silence took over, no one even noticed it. No one applauded, nor was there any recognition.

Nobody knew that the violinist was Joshua Bell, one of the best violinists in the world, playing one of the most difficult pieces ever written with his Stradivari violin worth of 3.5 million dollars. Two days before his playing in the subway, Joshua Bell sold out at a theater in Boston and the seats average cost $100.

This is a real story. Joshua Bell playing incognito in the subway station was organized by the Washington Post as a social experiment to see if we are able to recognize the beauty, if we stop to receive it and to value the talent in a commonplace environment at an inappropriate hour.

One of the possible conclusions from this experience could be: If we do not have a moment to stop and listen to one of the best musicians in the world playing the best music ever written, how many other things are we missing day by day?

Please visit this site below to see the above story with your own eyes:http://www.youtube.com/watch?v=hnOPu0_YWhw and think about it…

Please allow me to offer the 2010 Product Catalogue of our 20 years old company to your kind attention with the above short story as an introduction. We keep trying to look for any devices and items that you can not find in it upon receiving your instructions. Our engineers are at your disposal with their guidance to choose the most suitable medical device to your need.


Dear Business Partners,

I am not fan of sending circular letters, e-mails, especially if they are about promises and curses, like sending back the e-mail within 12 and half minutes to 18 and half persons will guarantee for me 3 new friends, 186 thousand Euro and a Ferrari, but in case I do not act so, my feet will be amputated, I will go bankruptcy, and everyone I know will be dead. I believe this is ridiculous and disgusting at the same time. However, some of the stories sent by such circular e-mails are really nice, like the one below. I have not checked this story so I do not judge it; I think such anecdotes have to be enjoyed as they are, either they have happened or not, because the main point is not the question whether they are real stories but that they could have even happened. And especially what we can learn from them.

The man was called Fleming, and he was a poor Scottish farmer. One day while he was working hard to secure living for his family he heard a cry for help from a near swamp. He immediately threw his tools away and ran to the swamp. He found a frightened boy there who was sunk till his waist in the black mud, and was trying to set himself free. Fleming farmer saved the boy from the long terrible death.

The following day a splendid four wheeled carriage rolled in to the Scotchman` s poor house. A natty nobleman got out from the carriage and introduced himself as the saved boy`s father.

“I would like to repay your goodness to save my son`s life.” – he said to the farmer.
“I can not accept any reward for what I have done.” – replied the farmer and refused the offer with a single wave with his hand. This was the moment when the farmer`s own son appeared in the door of the poor cottage.
“Is he your son?” – asked the nobleman.
“Yes” – answered the farmer proudly.
“Well, let`s make a deal then. Let me pay and secure the same education to your son as my son will receive. If your son is similar to you, then he will be such a man that we will both be proud of him.” – said the nobleman.


Fleming`s son learnt in the best schools and finally took his degree at the medical faculty of the St. Mary Hospital in London. Soon the whole world learnt his name; he was the outstanding Sir Alexander Fleming, the inventor of the penicillin.
Years later the nobleman`s son, who escaped from the mud, got a pneumonia. It was the penicillin that saved his life.
And the name of the nobleman? He was Lord Randolph Churchill. And his son?
Sir Winston Churchill.


Dear Business Partners,

Do you know that at the time of conquest (when the Hungarian tribes settled on the land of Hungary in the last years of the 9th century) only the Greeks and the Romans had their own use written records? When the Hungarians arrived to the Carpathian Basin we already had our own use of written  literature of 1700 years old.

Do you know that we understand the text of Ómagyar Mária-siralom (the Hungarian funeral sermon from the end of 12th century)? Shakespeare dramas can be understood for even a well educated English person only with the use of a dictionary as the English language has been changed such a lot in the previous 400 years. Hungarian language has maintained the great part of its grammar and its vocabulary because it was not willing to melt into the big language whirling.

Do you know that the Hungarian Institute of Musical Sciences registered 200 thousand Hungarian folk songs from which 100 thousand have already been published? In Germany that has the population of 80 million people only 6 thousand folks songs have been collected.

Do you know that Europe had not known how to cook the meat before the Hungarians settled in the Carpathian Basin? At that time Europe had not known how to use folks and spoon either. Europeans used to eat fried meat with both hands and with knives. We introduced our special seasoning techniques, slicing, boiling together with spices. We introduced the hot flavor next to the already existing sweet, salty, sour and bitter tastes.

Do you know that people in Europe do not wear toga today because Hungarians introduced trousers, the coat (kazak) and the long jacket (kaftán). While European people wore sandals, boots and moccasins we introduced the shoes with three-quartered long heels. Moreover, even the underwear got into this part of the world with the help of the Hungarians. Think about Scottish people for example; if someone would like to get dressed in traditional Scottish clothes today, he will not take on underwear under the kilt.

Do you know that Dutch has been cultivating tulip for 400 years, and Hungarians for 3000 years? Despite of that, Nederland is called the homeland of tulip. The gene centre of the only European tulip species (Tulipa Hungarica) is located in the Carpathian Base.

Do you know that the second written state constitution in the world is ours? The first one is from Iceland from the year 720, and the second one is King Saint Stephens admonitions to his son Imre Archduke from the year 1010. (King Saint Stephen is the founder of the Hungarian state who was crowned in the year 1000.)

Do you know that Austria and Germany took over renaissance, as an artistic style from Hungary?

Do you know that the irrigation and the crop rotation (convertible husbandry) were also introduced by the Hungarians in this part of the world?

“Hungarian, be proud! You have the reason to be that.  This can give you strength and confidence. This can be a basis for us, and we can act without any fear anytime  if needed.  It is difficult but at the same time it is good to be Hungarian, and it is not impossible at all!”  (Count István Széchenyi, 1791 – 1860, was a Hungarian politician, theorist and writer, one of the greatest statesmen of the Hungarian history)


Dear Business Partners,

Have your ever thought why it is so difficult to spend time on positive or on funny things nowadays in our world that is full of stress? What are the cause and the effect? I believe that the effect is the stress and it is the humour and the laugh that can help us to avoid it. In case we are able to see the things as a spectator, we can cut out the part of stress from our lives. However, even if our lives are full of stress, it would be silly to leave out happy moments from the every days.  They might help us to realize how positive our situation is.
We are worrying about the invoices we receive, however many people are not even entitled to receive invoices as they are homeless. We are worrying about our overweighs and at the same time many people do not get food at all. We are worrying about our children and many people do not have kids. This list could be long. But let us forget the troubles for some time and cheer up, let us smile, and make others laugh, too. Let us realize that our world is not so terrible at all.
Have you ever thought about these things:
WHY our pizza arrives earlier than the ambulance car?
WHY we have to register ourselves at a future teller in advance? She should know automatically that we would come to her!
WHY do people order a double cheese burger and a big French fries with a diet Coke?
WHY we have to use the START menu to close the Windows?
WHY does the citric acid contain artificial aroma while the dish washing liquids contain real lemon?
WHY do we wash our towels if we are clean anyway when we use them?
WHAT is your reaction when you see that a protected animal is eating a protected plant?
HOW the signs “Do not step on the grass” are placed in the middle of a field?
WHY the word “lerövidítebbítendő” (in Hungarian it means: “to make it shorter”) is so long, and why it is so difficult to pronounce it?
WHY the 24 hours opened shops have locks on their doors?


Dear Business Partners,

A professor of philosophy started his lecture by filling a glass with stones of about 5 cm diameters. He asked his students to tell their opinions whether the glass was full. Their answer was yes. Then the professor took the glass full of stones and poured small pebbles in it. As soon as the pebbles filled up the spaces in between the stones, the students stated that the glass was really full now. So the professor took a box with full of sand and poured the sand into the glass. Naturally the sand filled up all the small available spaces in the glass. “And now” – started the professor his speech – “you will realize that your life is the same. The stones represent the important elements, your families, your wives, husbands, your health and your children. In case you would loose everything else, your life would still be complete. The pebbles are the things that still count, like your jobs, houses, your cars. The sand is everything else, the minor things of your lives. In case you fill in the sand first into the glass, there will not be place remaining for the pebbles and for the stones. It would be the same in your lives. If you waste your energy on minor things, you will not have time for the things that are really important. You should better pay attention to those things that are essential to your happiness. Play with your children. Take care of your health. Take your partner dancing. You will always have time to work, to clean up your rooms, to invite guests. At first you have to pay attention to the stones that really matter. You have to set up priorities. Everything else is only the sand!”


Dear Business Partners,

Many of us were born in 1958. Madonna and Sharon Stone were born this year, who – most probably – do not know REXTRA shops at all. Michael Jackson, who shoot one of his a video clips Hungary and it was REXTRA to secure some medical equipment to the shootings was also born in 1958. This was the year when Zsuzsa Nyertes (Hungarian actress) was born. She sometimes comes to REXTRA shops for shopping. Sándor Friderikusz (prominent Hungarian media figure) is also from 1958. When he needs any medical item for his TV programs, his staff comes to REXTRA to get them.
Many other starts were born in 1960, including Natalie Wood, Daryl Hanna, Antonio Banderas. In 1958 Elisabeth Taylor received an Oscar prize.
In 1967 professor Barnard performed the first heart transplantation in the world and the last Chinese emperor died in Beijing.
In 1969 the Beatles broke up and Neil Armstrong stepped on the Moon.
In 1974 Ernő Rubik created the first Rubik Magic Cube and 29 years after the World War II the last Japanese soldier who had been in belligerent since the beginning of WW II capitulated in the Philippines.
In 1977 Elvis Presley and Chaplin died, and British doctors implanted an embryo in a woman so the first test tube child was born.
In 1980 Björn Borg won his 5th Wimbledon single title and the Hungarian astronaut Bertalan Farkas made his space journey.
In 1983 quintuplets were born in Budapest and the Hungarian professor Albert Szent-Györgyi received the prize of Hungarian Legion of Honour.
In 1987 Gorbatchev introduced Perestroika and the fifth billion earthling was born.
In 1990 the German Democratic Republic and the German Federal Republic united, the company REXTRA Ltd was established and Gergely Reichardt was born, who, 15 years later, created the colorful website of REXTRA.
In 1993 REXTRA won its first bid which was about the delivery of five Siemens ECG machines to the town of Fót (a Hungarian town near to Budapest). Zsófia Reichardt was born in 1993. At this time we still do not know what part she will play in REXTRA future.
In 1996 Krisztina Egerszegi won her 5th Olympic gold medal and REXTRA published its first product catalogue, at that time still in black and white version.
In 1997 one hundred and sixty countries gathered in Kyoto to start negotiations on the reduction of air polluting gases which cause the global climate change and the first provincial REXTRA shop opened in Pécs.
In 2001 a national census of population was taken in Hungary while the REXTRA product range at this time already consisted of more than 2500 various medical items and equipment.
In 2003 the European Union had only 15 member states while REXTRA already had 18 shops all around in Hungary.
In 2005 the inflation expectations in Hungary was below 6%, at the same time the majority of  REXTRA prices have been reduced. The company already had 22 shops.